Millennials want true commitment to SDGs. Companies can start by listening
The UN’s Sustainable Development Goals (SDGs) challenges companies and governments to achieve goals including poverty reduction, health improvements, climate action and more by 2030. The goals were shaped in partnership with non-profits and businesses. They can empower business and city leaders to adopt socially responsible practices, building trust with customers and citizens and making real changes in our world.
It’s not just consumers: research by PWC shows that more and more investors and big corporations assess Environmental, Social and Governance criteria to decide whether to do business with or invest in a company. According to extensive surveys, employees choose and stay with socially responsible companies. Demonstrating commitment to the Sustainable Development Goals differentiates brands, engages clients and workers, and shows that organizations take the long-term future of their company and their society seriously.
If sustainable development is so important, and organizations are spending more each year on responsible practices, where is this trust deficit coming from?