The problem with qualitative data
People share their opinions and concerns every day in social media, but you don’t have access to all of them and, if you do, there’s just a lot of noise! Qualitative data is essential for analysis, since it’s the only data that can truly have human meaning, but it is too unstructured to… well, to have any kind of meaning!
So you’re sitting on a gold mine that also happens to be a huge mess. What do you do? You leverage the power of advanced text analytics run by an artificial intelligence algorithm to clean that mess and let the gold shine for itself!