Sustainable Tourism

Build your tourism strategy based on what matters to visitors and locals
Tourists’ opinions are defining the future of travel; they have replaced travel agents’ advice, they drive visitor numbers and people’s spending – therefore to achieve better forecasts and revenues, they need to be understood and made use of quicker and better.

Citibeats’ Insights allow tourism boards, agencies and hospitality organizations to:

Create better strategies
and experiences

Attract investment
and maximise revenue

Engage both citizens
and tourists

How is Citibeats used for Smart Tourism strategies?

Improvement insights within the same season

Receive tourism insights faster, so that they can be implemented within the same season. Don’t wait a year to respond to feedback!

Success story:

Rapid detection and application of seasonal insight in Andorra

We helped Ministry of Tourism of Andorra to gather insights from visitors in the winter and apply them before they leave.


City brand perception

Analyze the perception that both citizens and visitors have about your city and its tourism related aspects – public security, tourist attractions, commerce, accommodation, and more.

Success story:

Coastal Cities Observatory

Together with Doxa, we’ve created an Observatory of Coastal Cities to distribute visitors between seasons and adapt to the tastes of both tourists and locals segments.


Improve experience at top attractions

Analyze visitors’ feedback towards your attractions (monuments, fairs, festivals) to improve your experiences’ performance. Learn from leading attractions similar to your own.

Success story:

Sustainability and reputational analysis

Together with PwC, Citibeats informed a sustainability and reputation analysis for a theme park in the south of France to improve their strategic positioning.