Social Observatory for the Spanish Banking Sector


AI to optimize Banks’ role and reputation in society

Citibeats Social Observatory AI analyzed 50,000 citizen opinions related to the 5 largest banks in Spain, to help them to optimize their role and reputation in society.

In this case you will discover

  • The main¬†citizen concerns in Spain during December regarding Banks.
  • The connection of banks with the wider range of social discussions.
  • The most negative event related to Banks during this period.

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Citibeats makes sense of people’s opinions and concerns.

Our AI-based Analytics Platform structures data that is traditionally hard to quantify and can synthesise qualitative insights that give more meaning to the data. It categorizes, clusters and compares information from various data sources such as social networks, emails, live chat portals or civic platforms.

Our technology has been developed with MIT and Singularity University, and awarded by the United Nations and European Commission.

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